FACEJ SUGU – Mali Young entrepreneurs trade

The commitment to develop the Support Fund for Youth Entrepreneurship (Fonds d'appui à la création d'entreprise par les jeunes - FACEJ) is an integral part of the Thematic Program for Private Sector Development developed by the Royal Danish Embassy in Mali (2017 - 2022). In 2020, the FACEJ program also received financial support from the Netherlands. The primary objective of the project is to support youth entrepreneurship in order to fill the gap in insertion mechanisms (post-training) despite numerous supports in the field of vocational training. The intervention logic aims at the emergence of micro, small and medium enterprises created/developed by young people while facilitating their access to private financing.

Swisscontact and the Royal Danish Embassy in Mali celebrated the financing of the first 1,000 enterprises by organizing a "FACEJ SUGU" fair on November 19, 20 and 21 on the banks of the Palais de la Culture in Bamako. The objective of this event was to promote the FACEJ system by showcasing the actions carried out by its partners, and the results achieved by the companies supported.

It was also an opportunity for the general public to discover about a hundred FACEJ enterprises, fifteen facilitators and the four partner banks of the project, notably those from Bamako, Ségou, Sikasso, Timbuktu, Mopti and Kita. The main sectors of activity were also displayed: food processing, agriculture/livestock, construction and public works, crafts, fashion, cosmetics, catering, services and information technologies.

To learn more about FACEJ SUGU program, click on this link (in French):  https://facej.org/facej-sugu/ 

Four discussion panels were set up on topics related to entrepreneurship. FACEJ entrepreneurs (men and women), moderators, representatives of banks, and resource persons contributed to the event. Young people used the opportunity to ask their questions; to learn more about the project; and to know the existing entrepreneurial opportunities in Mali.

Panel 1: How can the government and TFPs (Technical and Financial Partners) help improve the framework for young entrepreneurs?

Panel 2: How to become an entrepreneur in Mali? Who can become an entrepreneur in Mali?

Panel 3: Business and financing; How to develop & finance a viable business plan?

Panel 4: Promising economic sectors, opportunities and innovation in entrepreneurship in Mali. 

Evenings were marked with cultural events around several shows and other entertainment presentations on the theme of youth and entrepreneurship.  Those events were animated by well-known Malian artists and humorists.

FACEJ SUGU was a real success for both the companies present, our partners and the general public in Mali. For some entrepreneurs, it was the first time they participated in a fair; and a large majority of the entrepreneurs achieved a turnover of more than 1 million CFA francs (1 600 CHF). Numerous partnerships were created with young people from the different regions; some were even recruited to lead training sessions in the field of agro-food processing.

It seems that the re-edition of such a gathering (of young entrepreneurs) is no longer just an option but responds to a real necessity.

Some testimonies:

«The FACEJ SUGU event was a great success. I reiterate my gratitude to all those who have contributed to the success of this event, my heartfelt kudos to all. Long live Malian entrepreneurship, long live Made in Mali, long live FACEJ! I hope that every entrepreneur in Mali and even in Africa can learn and benefit from our example.»

Diawara Marietou Diarra, promoter of the company "Agribio Mali"

«Our thanks to the FACEJ team for this beautiful and fruitful initiative. For a first edition, FACEJ SUGU has been a success and we look forward to the next edition with new and high expectations.»

Oumou Konate, promoter of Soja for Life